So you’ve decided you want to pursue a career in voiceover and want to find an agent. But before you begin your search you’ll need to start by recording a great voice reel. read our steps to getting a voiceover agent in this article!
Your voice reel is your calling card. Initially ,you’ll use it to find an agent, and once you’ve got representation it will be how you book work. Unlike acting, which almost always requires you to attend a casting, clients will often book you for voiceover work directly from your reel. So it’s absolutely essential you have a reel that’s professional and presents you in the best way possible. It is a good idea to research and listen to reels by other voiceover artists. You’ll quickly get a sense of what works and the level of quality you need to be competitive in finding an agent and booking work.
You need to show a decent range on your reel, but you shouldn’t try to do everything. Your reel should represent a consistent “you” or basically your own voice in different situations. It’s important to sound genuine, as that is very desirable in a voice over artist. Try and steer clear of showing off all your accents and characters on your first reel – establish your own voice first. There are a lot of services that can help you create your reel. We will help you pick scripts that you are most likely to be cast for, scripts that suit your voice – Sean Bean isn’t likely to be cast for a Hello Kitty commercial for example. Check out our range of voice reels for an idea of what is included at each level of service. We’ll also mix your voice with music and sound effects, so you’ll walk away with a complete product. For most people starting out, it’s best to record around 10 scripts to show your range of commercials, documentaries and corporate work.
There are two types of voiceover agents – exclusive and non-exclusive. As the name implies, exclusive agents only allow you to work with them for voiceover work. If you sign with an exclusive agent you won’t be able to sign or work with any other agencies. Non-exclusive agents allow you to work with multiple agents at the same time. There are pros and cons to both exclusive and non-exclusive agencies, generally when you are starting out you will benefit from a non-exclusive agency. For more experienced talent an exclusive agent can often be more beneficial to avoid conflicting submissions from your different agents.
Do your research before you approach an agent. Find out if they have someone similar and approach the agencies you feel are missing a “you” on their books. Be methodical and keep track of every agent you approach. Most voice agents give you detailed instructions on how to submit yourself for consideration. Follow their instructions exactly and keep your email introduction brief. Give them the important details only – they don’t need your life story – let your voice reel do the work for you.
Agents receive dozens (even hundreds) of requests for representation every week, so give them time to respond to your request. It can take weeks before they have the time to respond. Be patient. You won’t do yourself any favours by being too aggressive or boastful. Agents assume the way you deal with them is how you’ll deal with clients, so if you’re impatient or rude they won’t take you on regardless of how talented you are.
Don’t take it personally if an agent doesn’t take you on. There are a number of reasons that agents choose not to take on new talent. Often they already have someone on their books that has a similar voice. That said, things change, so just because an agent turns you down one year, doesn’t mean they’ll turn you down the next.
To help get you started check out this list of UK voiceover agencies
Don’t expect overnight success. Now is not the time to put your feet up – it’s important to stay proactive and keep your voice reel up to date. This means to regularly review your reel – trends in style and delivery frequently change so be sure to keep that in check on your reel. Your agent will most likely help you out with this. They will put you forward for lots of jobs – most of them you won’t get, but with talent, professionalism and a good attitude, you’ll find your niche in the voiceover market.